Mark Robinson: Black On Madison Avenue

Mark Robinson: Black On Madison Avenue

“Do you believe in yourself?”

In this episode, Mark Robinson shares stories and lessons from his new book, “Black On Madison Avenue”. He enlightens us and reveals the secret to being successful as a marketer and what it means to stand out as a person of colour on Madison Avenue and the world at large.

“It’s about the right preparation and the right belief.”

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Mark Robinson on Mirror Talk Soulful Conversations for Black on Madison Avenue

Mark is a past American Advertising Federation’s Multicultural Marketing Leadership Council member, a national touring lecturer for the American Educational Foundation, and an ongoing mentor for MAIP (Minority Advertising Internship Program) for the American Association of Advertising Agencies.  

Mark was chosen by filmmaker Spike Lee to co-found and manage his new agency, Spike/DDB.  In 1998, Mark launched Heritage Apparel, an internet-based clothing company that celebrated African American history and heroes.  In 2001, he was recognized as the Entrepreneur of the Year for the successful launch of his next company, S/R Communications Alliance; the first 100% minority-owned network of 10 multicultural advertising companies, with a combined business of $225 million.  

Mark was nominated for the 1994 Connecticut Human Rights Award for his community service and work in multicultural education.  In 2000, Mark was appointed by the Governor to serve on the State’s Martin Luther King Commission.  And in 2009, he was chosen by the State of Connecticut to receive the Martin Luther King Leadership Award.

Mark lives in Connecticut and is a highly sought-after strategist and advisor to various clients, including political campaigns and community organizations.  He also serves on the board of directors of The Connecticut Mirror newspaper.


Embracing Diversity

Thriving as a Minority in a White-Dominant Field

In today’s society, the importance of diversity and inclusion cannot be overstated. However, various fields continue to be predominantly white, making it essential for individuals from minority backgrounds, such as being Black, to navigate and succeed in these environments. This article explores the challenges faced by minorities in white-dominant fields and provides insights on how to overcome obstacles and embrace one’s unique identity while thriving professionally.

  1. Embrace Your Identity: As a minority professional, it is crucial to embrace your identity and be proud of who you are. Your unique perspective and experiences can bring fresh insights and innovation to your field. By embracing your cultural heritage, you contribute to the richness of diversity in your workplace. Share your ideas, speak up, and bring your authentic self to the table.
  2. Seek Mentorship and Support Networks: Building a strong support network is essential for success in any field. Seek out mentors who have navigated similar paths and can provide guidance and advice. They can offer invaluable insights, help you develop professionally, and provide a safe space to discuss your experiences. Additionally, connecting with affinity groups or professional organizations that cater to minorities in your field can provide a sense of community and support.
  3. Develop Strong Professional Skills: In a white-dominant field, it is essential to ensure that your professional skills are top-notch. Strive for excellence, continually learn and update your knowledge base, and stay current with industry trends. By demonstrating your competence and expertise, you can break down stereotypes and challenge any biases that may exist. Remember, your skills and abilities speak for themselves.
  4. Create Opportunities for Yourself: In addition to seeking out existing opportunities, be proactive in creating your own. Identify gaps in your field, propose new ideas or projects, and take the initiative to lead initiatives that align with your interests and expertise. By doing so, you not only showcase your skills but also demonstrate your ability to be a leader and an agent of change.
  5. Find Allies and Collaborators: In a white-dominant field, it is crucial to find allies who support diversity and inclusion. Seek out colleagues or superiors who are open-minded and willing to challenge the status quo. Collaborating with like-minded individuals can help create a more inclusive work environment and foster positive change.
  6. Address and Overcome Challenges: Being a minority in a white-dominant field may come with its fair share of challenges. Whether it’s dealing with microaggressions, stereotypes, or limited opportunities, it’s important to address these challenges head-on. Engage in open conversations with colleagues, managers, or HR departments about any issues you encounter, advocating for fairness and equality. Education and awareness can help break down barriers and create a more inclusive workplace.

Thriving as a minority in a white-dominant field requires resilience, self-confidence, and a commitment to embracing diversity. By embracing your unique identity, seeking support networks, developing strong professional skills, creating opportunities, finding allies, and addressing challenges, you can overcome obstacles and contribute to positive change within your field. Remember, your presence and accomplishments serve as an inspiration for future generations and help pave the way for a more inclusive and diverse professional landscape.

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