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From Creator to Founder: How Teri Yu Built and Sold Her Startup

May 28, 2025 2 minute read
Atmospheric artwork for From Creator to Founder: How Teri Yu Built and Sold Her Startup
EpisodeLeadership2 min read

Begin with the question

What might this conversation change about how you see leadership?

In this episode of Mirror Talk: Soulful Conversations, we dive into the journey of Teri Yu — viral YouTuber turned tech founder and now Director of Product Management at Kajabi. Teri raised…

About this conversation

In this episode of Mirror Talk: Soulful Conversations, we dive into the journey of Teri Yu — viral YouTuber turned tech founder and now Director of Product Management at Kajabi. Teri raised over $2.5M, built a thriving online community, and sold her startup Vibely to one of the biggest creator platforms in the world.

She shares the real talk behind entrepreneurship: how to avoid burnout as a creator, when to quit your 9-to-5 to start a business, how to know if your idea is worth it, and why 2023 was the perfect moment to start something new. Teri walks us through her founder playbook — from building a product people love to finding product-market fit and knowing when it’s time to pivot or sell.

This episode is packed with clarity, honesty, and soulful insights for anyone looking to turn their passion into a purpose-driven business.

🎧 Highlights:

What does this conversation reveal about Leadership?

  • The signs your startup idea is worth pursuing
  • Why creators are launching communities now more than ever
  • How to monetize without burning out
  • When to pivot, persist, or sell your business
  • Teri’s no-BS take on manifestation and what really works

🔗 Connect with Teri Yu: https://kajabi.com

Find out how to work with Teri and follow her entrepreneurial journey.

Chapters

  1. Introduction and Background
  2. Building a Thriving Online Community
  3. Dealing with Burnout and Maintaining Resilience
  4. Monetising Creative Work and Starting a Business
  5. Knowing When to Pivot or Sell a Business

If this episode touched your heart, share it with someone who needs it.

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How can you carry these ideas forward?

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